YouTube, Alphabet Inc's newest streaming service is about to introduce an online store to allow users to subscribe to more content.
It is seen following in the footsteps of Apple TV and Amazon Prime Video in ensuring that the YouTube service remains relevant and competitive after being defeated by TikTok in the video viewing application category.
Citing a Wall Street Journal report, YouTube is in the final stages of launching an online store for its streaming video service and is renewing talks with other entertainment companies.
In general, the trend is now observed to have changed with users being seen to prefer subscribing to streaming services and YouTube certainly does not want to be left behind.
It is understood that the YouTube streaming service, which has been in the works for 18 months, will be accessible to users in the autumn in the United States (US).
It is a follow-up to the company's performance record which is seen to decline for 2 consecutive quarters due to increased competition.
As of this writing, YouTube shares are trading up 2.39% at $121.68.
