The fans must be waiting for Nike's latest plans where previously the biggest fashion brand has delved into the world of Web3 through RTFKT and non-fungible tokens (NFT), but now they intend to launch the .Swoosh platform.
The function of establishing the Swoosh platform can not only highlight Nike's NFT and allow customers to share digital product royalties and become co-creators, but also create virtual clothing such as t-shirts or shoes.
The platform is also useful as a Web3 technology that allows users to have exclusive physical clothing or have the opportunity to chat with professional athletes.
In context, Nike's NFT outfit will be minted on Polygon and the Ethereum (ETH) sidechain network while Nike and RTFKT were previously from the ETH mainnet.
According to a Fast Company article, Nike plans to sell digital sneakers for less than $50 a pair and intends to develop an NFT market so that the Swoosh and Nike can reap the benefits.
In fact, Nike is said to be releasing digital apparel for RTFKT's CloneX NFT avatars for owners to use in Web3 games, commenting RTFKT representatives insisted that they never oversaw the Swoosh project.
Nike has previously partnered with RTFKT in launching an ETH-based digital NFT shoe called CryptoKicks that can be modified using Skin Vial NFT.
Nike also bought the name Ethereum Name Service (ENS) dotswoosh.eth with a value of $35,000 ETH in May to be used as a crypto wallet or website.
In the meantime, Nike has now managed to generate $93 million through NFT sales as well as $92 million worth of trade royalties including some of the revenue coming from CloneX and RTFKT releases.
