The world's largest gaming company, Mattel has successfully launched a collection of non-fungible tokens (NFT) "Mattel Creations" featuring Hot Wheels Garage Series 4.
In context, the Hot Wheels brand has proven its performance as a game that has legendary design and epic performance that has remained on the market for over 54 years.
In fact, Hot Wheels vehicles have sold more than 8 million and are the number one selling toy in the world.
One of the main advantages that the NFT buyer will get is being able to see the digital artwork of the most polling popular vehicle Hot Wheels which is rare including acquiring its valuable collection.
It is understood that Mattel is able to promote NFT Hot Wheels as it cleverly attracts new customers through sponsorship of live events, competitions around the world, digital games, movies and TV shows.
Earlier, Mattel's NFT collection in collaboration with other companies also achieved success, including the Cryptoys x Masters of the Universe and Barbie x Boss Beauties collections.
Apart from Hot Wheels, Mattel also has a portfolio of iconic brands such as Barbie®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®.
In general, NFTs are unique tokens that represent ownership of certain assets and have specific features where they can identify something on the blockchain.
