"Hmmm interesting too, never before has a crypto exchange made a move like this."
US-based cryptocurrency exchange giant Coinbase is in the process of implementing a television advertising campaign as part of its aim to change the narrative of digital assets.
It is reported that the ad campaign will be aired live in Washington DC as the majority of US lawmakers and regulators reside in that area.
According to Brian Armstrong, the Chief Executive Officer (CEO) of Coinbase who shared some views on how the ad will work has planned to shape the narrative of the crypto market rather than promoting the product itself.
In addition to revealing that most countries have already started to accept crypto, Armstrong emphasized that digital assets are among the most important technologies that can provide various benefits such as creating more economic freedom.
Please note that the crypto ad campaign is intended to showcase how the digital asset industry can help update the financial system, he further elaborated.
Although the crypto market is often described as a financial scam, Armstrong says digital assets are not just for trading but a useful technology that can be used by various walks of life.
Immediately after the news of the television ad campaign was released, Coinbase (COIN) stock price finally managed to jump by 6% to over $60 from $49 in the first week of May 2023.
