The European Central Bank (ECB) has started using the social media platform Bluesky, a competitor to Elon Musk’s X platform.
The move is part of the ECB’s strategy to further expand its influence on various social media platforms.
A spokesperson for the bank said that they started using a variety of new platforms last year, with Bluesky being the latest.
Bluesky has gained attention as an alternative to X, especially as Musk has increasingly geared his platform towards political discussion.
He recently urged Germans to support far-right parties and made X a platform for the leader of the Alternative for Germany (AfD) to speak out.
Although the ECB has started using Bluesky, they have stated that they will continue to use X.
The ECB’s first post on Bluesky was a video interview with its chief economist, Philip Lane.
The ECB, under President Christine Lagarde, has focused on gender equality and climate change as part of its goals, topics that often conflict with Musk’s views.
Although Bluesky has seen an increase in its users, the number is much smaller compared to Threads and X.
However, it still managed to attract 2.5 million new users following Trump's election victory.
