Proton Holdings Bhd ended 2024 with a total of 152,352 units sold.
This figure placed Proton as the second-best-selling car brand in Malaysia for the sixth year running.
There was a slight increase from 151,000 units in 2023 but failed to meet DRB-Hicom's target of 160,000 units.
December sales jumped 19.7% from November, reaching 14,601 units.
The main contributor was exports, with 1,131 units shipped overseas.
The Malaysian car market reached 813,521 vehicle sales in 2024, with Proton capturing 18.7% market share.
Proton's export success was led by Egypt, where sales increased 31% year-on-year.
Egypt received 1,748 units, making it the top export destination, followed by Brunei with 1,200 units.
Proton also commenced Completely Knocked Down (CKD) operations where they will assemble vehicles in Egypt to boost future exports.
The Proton Saga remained the brand’s best-selling model, contributing 61% of export sales and selling 72,769 units domestically.
Meanwhile, the Proton S70 became Malaysia’s top C-segment sedan with 19,182 units sold.
Proton aims to build on its success, especially with its SUVs such as the X50 and X70.
With growing exports and a strong lineup, Proton is set for an even better 2025.
