After Elon Musk and Mr. Beast were listed as the main candidates to potentially buy shares or take over TikTok, now Microsoft has also stepped into the 'queue'.
This latest development was confirmed by the President of the United States (US), Donald Trump, who revealed that discussions are underway between Microsoft and TikTok to ensure that this popular application continues to operate in the US.
With more than 170 million users in the US, TikTok is now on the verge of being banned if it fails to sever ties with its Chinese parent company, ByteDance.
According to Trump, he hopes the bidding process to take over TikTok will trigger a 'war' between major companies, showing 'tremendous' interest in the application.
Microsoft, which is seen to strengthen its position in the digital advertising space, is now seen as a major player with the potential to change the future of TikTok.
These discussions provide new hope, especially after Trump postponed the enforcement of the ban law for 75 days, giving additional time to negotiate an agreement before the ban takes effect.
