Following weak growth and increased spending on artificial intelligence (AI) reported by Microsoft and Google, investors are starting to hope that Amazon Web Services (AWS)'s fourth-quarter report can maintain its positive momentum.
Analysts predict that AWS will achieve its highest growth rate in eight quarters, with revenue increasing by 19.3%.
Amazon's position is still predicted to be strong compared to other competitors by investors due to the diversity of services that Amazon's 'cloud' can provide and less reliance on AI.
Previously, the launch of DeepSeek had a negative impact on the US technology sector due to the cost of the platform only involving modest expenses.
However, Amazon has adopted the DeepSeek AI platform into their systems.
Amazon is expected to gain an advantage during the holiday season as US consumer spending recorded $240 billion in November and December last year.
