Samsung has equipped its latest budget-friendly models with artificial intelligence (AI) features.
The company has introduced new devices in the Galaxy A series, including the Galaxy A26 priced at US$299.99 (RM1,338), and the Galaxy A56, priced at US$499.99.
The phones have a large 6.7-inch screen and are equipped with AI tools for better photo editing and search through the circle feature.
The Galaxy A56's night shots have also been improved and have a feature for better group photos.
The launch of this model follows Apple's move to release an affordable model, the iPhone 16e, priced at US$599.
Samsung and Apple are aiming to attract more consumers by offering advanced AI features at a lower price.
