As Ukrainians celebrated Palm Sunday, two Russian missiles hit the city of Sumy, killing 34 and wounding more than 110 Ukrainians.
The brutal attack sparked global outrage, but the main focus was on its political message after the EU claimed the action was carried out to mock President Donald Trump's peace talks proposal.
EU foreign ministers gathered in Luxembourg described the attack as clear evidence that Putin is not interested in peace at all.
Lithuania called it a war crime and urged new sanctions, including on Russian LNG and nuclear energy.
Sweden wants the EU to act more firmly by seizing frozen Russian assets worth €210 billion.
Finland, meanwhile, said the fall in oil prices due to US tariffs was the only good news that might weigh on the Kremlin's economy.
And Trump?
The response was simple. The action was "horrible" and "mistake".
The Latvian minister responded sarcastically by stating that the Russians knew what they were doing, and that the attack was clearly targeting civilians on their way to church.
Meanwhile, the EU is urgently raising €5 billion for ammunition supplies to Ukraine.
One thing is certain, this attack has not only cost lives but also faith in diplomacy.